Introduction
SEO companies help to significantly improve your current ranking in search engines, but these often come at varied costs and effectiveness. Depending on what you are trying to achieve, these companies could cost from almost nothing to thousands of pounds.
If for example, you are running a small local bike shop, SEO companies won’t usually charge you very much depending on the uniqueness of the keywords they are optimising for.
How is SEO charged
SEO can be charged hourly, daily, weekly, monthly, and yearly this is because it is a process that should be ongoing, although it is possible to find services that provide One-Time SEO services, these services ensure that your website does not have any issues preventing it from being correctly ranked on search engines and that your website’s optimisations are up to date with the current year and sometimes up coming SEO standards set by search engines, this may be a good alternative to ongoing SEO if your business is on a small budget or you have a low level of competition in your area.
One-Time services (the low-cost option)
One-time services such as the one provided by Ascot Rivers does not add any new content to your website, instead, we adjust the content currently on your website according to current standards set by search engines to improve the rankings of your website and since this is only done once you are only charged once.
On-going services (Better SEO results)
While One-time services adjust for current standards of search engines, you have to bear in mind that search engines are always updating their standards, this is where On-going SEO comes in, not only do they keep your businesses website remains up to date with current upcoming standards some also add fresh content to your website to give potential customers more reasons to visit your website, while also working on link building which means that other sites will link to your website which tells search engines such as Google that your site is reputable. Due to the on-going nature of this type of service, you will have to pay for it periodically.
Estimating the cost of SEO
When estimating the cost of SEO you need to look at the competition for the specific keywords you are targeting, if your keywords include the location of the store e.g. Hertfordshire (or more specifically Hatfield), you need to find out how many other bike stores there are in your location, if there are many businesses in your location then you have to understand that they are also competing against your and your keywords with different budgets.
The more specific your keywords are, the less it will cost you also due to it being so specific it’s less likely that many people would search for your specific keywords which would lead to fewer people finding your website. Although there may be fewer people finding your website due to it being more specific it is more likely that the traffic of people who do find their way to your website will be relevant and of high quality that may be likely to purchase your products and services.
The less specific your keywords are, the more it will cost as you will have to compete with all the other businesses targeting those keywords, but depending on your knowledge of SEO and the relevance of your business to those keywords you may be able to get a higher quantity and quality of web traffic which depending on your products/ services, you may be able to convert to sales.
Conclusion
SEO comes in all price ranges and can be charged in various periodical forms, one-time services optimise your business website for current standards set by search engines while on-going services provide much more value on an on-going basis but at a higher and on-going cost. So a business must decide what they want to achieve with SEO, bearing in mind their marketing budget, the level of competition in their specific field, as well as the relevance of their keywords amongst other things, to calculate what they are willing to spend.
